One day seminar for retail executives

Engaging Consumers with Social CRM:
What Retail Executives Need to Know about Social Media + CRM in 2012

Consumers are adopting social networks at a breathtaking pace – using them frequently to make purchasing decisions. Some successful Retailers have realized that keeping up with this growing trend requires implementing an effective strategy for what is fast becoming known as “Social CRM.” In essence, Social CRM involves tapping into social networking in order to improve and strengthen relationships with customers. This intensive one-day seminar on Social CRM will help retailers learn to be more responsive, transparent, and personal in their dealings with customers.

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Social CRM:

Managing Customer Engagement Using Social Media and CRM

3-Day Executive Program • October 10-12, 2012

Customers want to be engaged, not simply managed. Social CRM facilitates that engagement by combining the influence and reach of social networks with traditional CRM systems. It extends the traditional focus of CRM from operational customer management to collaboration and customer engagement.